Conductor was founded in 2005 as a marketing services company, and launched its SaaS (Software as a Service) platform, Conductor Searchlight, in 2010. The company's primary product is Conductor Searchlight, a cloud-based content intelligence platform that collects global search data to provide insights into what people search for online. Conductor also provides recommended actions for optimizing digital marketing metrics and increasing revenue.
As of 2017, Conductor's list of customers included Citigroup, SAP, and WeWork.
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Insight Stream
In 2016, Conductor introduced Insight Stream, a technology that aggregates multiple marketing technologies such as Deepcrawl, Dragon Metrics, and Google Search Console into one stream. It has since become a foundational part of Conductor's software platform. In addition to third-party data, Insight Stream delivers global SEO and content marketing insights from Conductor's native platform.
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Culture
Conductor has been named one of Crain's best places to work in New York on 7 occasions. Conductor has a 4.6 rating out of 5 on the job review site Glassdoor, with 89% recommending the company to a friend and 99% approving of the CEO Seth Besmertnik. As Co-Founder and CEO, Besmertnik is an evangelist of People-First Culture, the idea that the position of employer should be one of servant leadership.
The Conductor Foundation
Conductor's charitable arm, the Conductor Foundation, offers free access to the company's technology and support in the form of a yearly grant to mission-based organizations, helping them improve their digital marketing activities. Past and present beneficiaries include the 9/11 Memorial, March of Dimes, Teach for America, and the World Wildlife Foundation.
Customer-First Marketing
In 2017 Conductor became a major proponent of the marketing approach known as Customer-First Marketing, a marketing philosophy that designates providing value to customers and potential customers as the primary purpose of all marketing efforts and materials.
History
Conductor was founded in New York City in 2005. In 2012 the company ranked at number thirty-eight on the Inc. 500 list of US companies ranked by highest growth percentage, and received $20 million in financing. Conductor has been ranked as a best place to work (small/medium-sized category) in the state of New York by the Crain organization for 7 years running.The company added an office in San Francisco in 2014. In February 2015 Conductor raised $27 million in Series D round funding. The CEO of the company is Seth Besmertnik.
References
Source of article : Wikipedia
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